The Truth about Profit and Costs of Claims
Insurance companies, like all businesses, require a profit if they are going to be sustainable. No one would want to pay insurance premiums for ten years only to find out that the company went out of business.
What makes the insurance industry unique, among other things, is the fact that they do not know their cost of goods (costs of claims) until after they have sold their product.
It is a fact that insurance companies routinely lose money on certain individual insured. For pet insurance, companies lose money on the "unlucky pets". This is not only reasonable but it is absolutely necessary if the pet insurance plan is to offer value.
In some cases, insurance companies may even lose money for a period of time on the entire plan or group, though this will always be short term. For example, when hurricane Katrina hit New Orleans, the insurance plans had an increased cost of claims and therefore, the companies lost money that year. In the years that followed, the cost of home insurance increased and the insurance companies made their money back.
In the long run, insurance companies always make a profit. It is the only way to serve their customers.

How do pet insurance companies reduce the "cost of claims"?
1. Not paying small claims
2. Reducing the average size of a claim
3. Not paying large pet insurance claims
What pet insurance companies can do to decrease the cost of claims :

In the above example, approximately 85% of all claims are paid.

To decrease the number of small claims (insurance companies call them "nuisance claims") they increase the deductible. In this example, the % of claims paid would decrease from 85% to 78%.

To decrease the exposure to large claims, the insurance company limits or caps the coverage. These limits generally apply per year or per claim. In this example, the % of claims paid drops to 70%.

To decrease the severity (size of the claims paid) insurance companies increase the percentage the customer must pay by altering the coinsurance.
What values should you look for in a pet insurance company?
Choose a company and a plan that spreads the risk equally across all insured pets regardless if the pet ends up being "lucky" or "unlucky".
Choose a pet insurance company that focuses on maximizing "cost of claims."
What is considered Routine Coverage? Do you cover it?
1. Trupanion does not cover routine daily healthcare issues as it is not cost effective for the pet owner.
2. If the pet owner chooses, for example, to insure for flea control or vaccinations, the pet insurance company would know what the pet owner would be using this portion of their coverage for and charge more for it.
3. Insuring for the routine is a pre-payment plan, not true insurance.
4. To be true insurance, a pet owner is covered for the unexpected things such as an illness or accident that can arise.
5. As true pet insurance, the pet owner may receive back much more than they paid into the system if their pet is unlucky. A pet owner will pay more than they receive back if their pet is really healthy.
North American Providers of Pet Insurance
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Embrace Pet Insurance
767 Beta Drive, Suite B
Mayfield Village, OH 44143
(800) 511-9172
(440) 484-2260
www.embracepetinsurance.com
EnsuraPet
220 W. 6th St., Suite D
Little Rock, AR 7221
(877) 440-PETS
www.vsurance.com
Fetch, Inc.
1 International Plaza, Suite 140
Philadelphia, PA 19113
(866) 467-3875
www.gopetplan.com
Hartville Group, Inc.
3840 Greentree Avenue SW
Canton, OH 44706
(330) 484-8143
www.hartvillepetinsurance.com
PetFirst Healthcare
350 Missouri Avenue, Suite 100
Jeffersonville, IN 47130
(866) 937-PETS (7387)
www.petfirst.com
Pethealth, Inc.
710 Dorval Drive
Oakville, Ontario, L6K 3V7
(905) 842-2615
www.pethealthinc.com
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Pets Best
2710 Sunrise Rim Road
Boise, ID 83705
(888) 899-0402
www.petsbest.com
PetPartners, Inc.
(AKC Pet Healthcare Plan)
P.O. Box 37940
Raleigh, NC 27627-7940
(866) 725-2747
www.petpartnersinc.com
www.akcpethealthcare.com
PurinaCare Insurance Services, Inc.
San Antonio, TX
www.purinacare.com
SecuriCan
General Insurance Company
200 - 1200 Portage Avenue
Winnipeg, MB R3G 0T5
(204) 942-2999
www.securican.ca
Trupanion Pet Insurance
1148 NW Leary Way
Seattle, WA 98107
(800) 569-7913
www.trupanion.com
Vetinsurance Ltd.
PO Box 34538
1268 Marine Drive
North Vancouver, BC, V7P 1T2
(877) 838-7387
www.vetinsurance.com
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